Summary of The E-Myth Revisited by Michael Gerber

The concept of balancing your functional roles as a small business owner is not a new one.

 Having the self-discipline to take time to apply vision/innovation, effective management, and systematic execution is the magic formula for success presented in this book.  Although this seems too  simple, the elegance of the concept is both powerful and easy to understand. 

In my mind the key is the discipline to JUST DO IT.  In an increasingly complex and busy world, focus on your critical areas of performance (doing the right things), is even more important.   Focus on simplifying everything to do with your business and focus on those activities which are most productive.

Although the subject is aimed at entrepreneurs, the ideas apply to everyone working in a business environment.  This book has reaffirmed my commitment in my work with private companies to make sure that they are thinking strategically about their business, and doing cost and time effective marketing and sales.    Exceptional execution requires systems that allow very efficient operations that meet the needs and wants of customers on a consistent basis.

There is no way you can execute effectively if you have not given serious thought to fundamental business issues: what your customers are buying (not what you are selling), who your customers are (demographics, buyer behavior and your "ideal customer"), and how you can beat the competition (avoid or neutralize competitive factors by uniquely differentiating your business).

By doing these things, you assume ownership of your business, and make it work for you.  The results will be higher growth, higher profitability, and less time and stress for you.